Today, we discussed, "What business development technique(s) have you tried in the last 30 days?  What worked?  What didn't?" 

 

It was a fabulous buffet feast at The SF City Club.  I had the opportunity to lunch with nine other BALIF partners and firm owners to learn from their experience and insight with regards to business development.

 

What a dynamic exchange of ideas to stimulate my own thinking about how to attract more, and better, clients.  Here's a sampling...

• Utilizing online key-word searches through professional marketing companies to attract more leads;
• Joining BNI and other networking and business referral group;
• Hiring a life coach to identify core values of my practice;
• Leveraging creativity to pinpoint and then expand a client's business needs;
• Selling the "person", as opposed to the firm;
• Identifying the business development medium that you're best suited for, and using it.

I also loved meeting new colleagues and catching-up with old friends - both of which are invaluable resources to refer/receive business leads.

 

This is part of BALIF's PARTNERS EXCHANGE - an ongoing effort to create a vibrant and thriving LGBT environment that invites networking and an exchange of business.  Here's a peek at the incredible ladies and gentlemen that make up the Exchange and the specialties they bring to our community:  

http://www.balif.org/partners_exchange

 

We're always looking to welcome new colleagues.  Shoot me an email if you're interested in joining: on.lu@novakdruce.com. 

 

I look forward to seeing you soon!

 

 

On Lu 

BALIF Board Co-Chairs